西南交通大学教师主页孟陆--中文主页-- Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)

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Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)

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上一条：Lu Meng,Yongyue Bie, Mengya Yang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research ,2024, 178, 114654.（SSCI, JCR-Q1ABS3)

下一条：Sining Kou, Shen duan , Lu meng*, The Impact of Visual Perspectives in Advertisements on Access-Based Consumption.Psychology & Marketing, 2024, 41 (4), 958-971（SSCI, JCR-Q1 ABS3)