西南交通大学教师主页孟陆--中文主页-- Lu Meng,Yongyue Bie, Mengya Yang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research ,2024, 178, 114654.（SSCI, JCR-Q1ABS3)

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Lu Meng,Yongyue Bie, Mengya Yang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research ,2024, 178, 114654.（SSCI, JCR-Q1ABS3)

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上一条：Lu Meng, Li T, Huang X. Lift the veil of rumors: the impact of the characteristics of information sources on the effectiveness of rumors spreading. Internet Research , 2021,1-14.（SSCI, JCR-Q1 ABS 3)

下一条：Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)