Meng Lu, Professor of the School of Economics and Management at Southwest Jiaotong University, doctoral supervisor, tenured associate researcher, research interests focus on visual marketing and tourism marketing. As the first or corresponding author, he has published in Tourism Management (ABS 4), Annals of Tourism Research (ABS 4), Journal of Business Ethics (FT 50), Journal of Advertising (ABS 3), Journal of Advertising Research (ABS 3), Marketing Letters (ABS 3), Journal of Business Research (ABS 3), Psychology & Marketing (ABS 3), International Journal of Hospitality Management (ABS 3), International Journal of Contemporary Hospitality Management (ABS 3), Internet Research (ABS 3). 

In addition, several working papers were invited to be revised and resubmitted in the UTD 24 journals Journal of Consumer Research (UTD 24) and Journal of Marketing Research (UTD 24). He has presided over the National Natural Science Foundation of China Youth Project and the National Social Science Foundation of China late-stage funding project.