西南交通大学教师主页孟陆--中文主页-- Lu Meng, Shen Duan , Sining Kou, Yijie Wang, Kevin Lu. You need a good conversation topic: how the human image in advertisements influences experiential purchases.

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孟陆

经济管理学院

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博士生导师硕士生导师

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Lu Meng, Shen Duan , Sining Kou, Yijie Wang, Kevin Lu. You need a good conversation topic: how the human image in advertisements influences experiential purchases.

发表刊物：Journal of Advertising, (SSCI, JCR-Q1, ABS 3), forthcoming.

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