Monroe

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

  

  • Date of Birth: 1991-07-20

  • Date of Employment: 2022-06-29

  • Education Level: PhD graduate

  • Degree: Doctor of management

  • Business Address: 0551

  • Gender: Male

  • Status: 在岗

  • Alma Mater: Renmin University of China

  • Supervisor of Doctorate Candidates

  • Supervisor of Master's Candidates

  • School/Department: Southwest Jiaotong University

  • Discipline:Industrial and Commercial Management

    • MORE>
    Recommended Ph.D.Supervisor Recommended MA Supervisor
    Language： 中文

    Paper Publications

    Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)

    Translation or Not:no

    Copyright © 2019 Southwest Jiaotong University.All Rights Reserved . ICP reserve 05026985
    Address：999 Xi'an Road, Pidu District, Chengdu, Sichuan, China
     Chuangongnet Anbei 510602000061
    Technical support: Office of Information Technology and network management
    Click：    MOBILE Version Login

    The Last Update Time : ..