西南交通大学教师主页 Monroe--Home-- Sining Kou, Shen duan , Lu meng*, The Impact of Visual Perspectives in Advertisements on Access-Based Consumption.Psychology & Marketing, 2024, 41 (4), 958-971（SSCI, JCR-Q1 ABS3)

Monroe

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

Date of Birth: 1991-07-20

Date of Employment: 2022-06-29

Education Level: PhD graduate

Degree: Doctor of management

Business Address: 0551

Gender: Male

Status: 在岗

Alma Mater: Renmin University of China

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

School/Department: Southwest Jiaotong University

Discipline:Industrial and Commercial Management

MORE>

Language：中文

Paper Publications

Sining Kou, Shen duan , Lu meng*, The Impact of Visual Perspectives in Advertisements on Access-Based Consumption.Psychology & Marketing, 2024, 41 (4), 958-971（SSCI, JCR-Q1 ABS3)

Translation or Not:no

Pre One:Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)

Next One:Wangshuai Wang, Lu Meng* Keeping Distance! How Infectious Disease Threat Lowers Consumers’ Attitu de Toward Densely Displayed Products. Psychology & Marketing , 2024, 43 (6), 981-991.（SSCI, JCR-Q1, ABS 3)