Monroe

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

  

  • Date of Birth: 1991-07-20

  • Date of Employment: 2022-06-29

  • Education Level: PhD graduate

  • Degree: Doctor of management

  • Business Address: 0551

  • Gender: Male

  • Status: 在岗

  • Alma Mater: Renmin University of China

  • Supervisor of Doctorate Candidates

  • Supervisor of Master's Candidates

  • School/Department: Southwest Jiaotong University

  • Discipline:Industrial and Commercial Management

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    Recommended Ph.D.Supervisor Recommended MA Supervisor
    Language： 中文

    Paper Publications

    Lu Meng,Yongyue Bie, Mengya Yang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research ,2024, 178, 114654.（SSCI, JCR-Q1ABS3)

    Translation or Not:no

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