中文Current position: Home > Research > Paper Publications
Paper Publications
Li Y D, Guan Z Z,Ren J B.Channel coordination under retailer's (sub)conscious preferences of loss aversion and fairness[J],Journal of Retailing and Consumer Services,74,2023,103430,
Translation or Not:no
Zhenzhong Guan
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Education Level:PhD graduate
Degree:Doctor of management
Status:在岗
School/Department:经济管理学院
Business Address:西南交通大学信息楼0501