Hongming Zheng is a assistant professor at the School of Economics and Management, Southwest Jiaotong University. He received his B.A. in Economics from Xiamen University in 1999, an M.Ed. in Developmental and Educational Psychology from Capital Normal University in 2006, and his Ph.D. from the Institute of Psychology, Chinese Academy of Sciences, in 2010. During his doctoral studies, he was a visiting student at the University of South Dakota from 2008 to 2009 under a China Scholarship Council fellowship, working with Professor Xiao-Tian Wang on the cognitive and neural mechanisms of behavioral decision-making using functional magnetic resonance imaging (fMRI).

His research centers on behavioral decision-making, organizational behavior, and consumer behavior, with a particular interest in how individuals and organizations make choices under risk and uncertainty. His earlier work examined the behavioral dynamics and neural basis of framing effects, with articles appearing in Neuropsychologia, Social Neuroscience, and Neural Regeneration Research; more recent work extends to consumer decision-making and ecological rationality. He has served as principal investigator on the Ministry of Education Youth Fund for Humanities and Social Sciences project "Cognitive and Neural Basis of Ecological Rationality" and on a project supported by the Fundamental Research Funds for the Central Universities, and has been a key participant in several General and Young Scientists Programs of the National Natural Science Foundation of China (NSFC).

Prospective graduate students with interests in behavioral decision-making, organizational behavior, or consumer psychology are warmly welcome to get in touch. Inquiries from colleagues in related fields regarding collaboration or academic exchange are equally welcome.