Assitant professor of Business School of Southwest Jiaotong University. Docotor of Psychology from Institute of Psychology, Chinese Academy of Sciences in 2010. My research interests are organizational behavior, marketing and neuromarketing.

Peer Reviewed Publications

[1]  Wang, X. T., Rao, L. L., & Zheng, H. (2016). Neural substrates of framing effects in social contexts: A meta-analytical approach. Social neuroscience, 1-12.

[2]  Wang XT., Rao L., Zheng H.(2016).  Framing Effects: Behavioral Dynamics and Neural Basis. In: Reuter M., Montag C.(eds) Neuroeconomics. Studies in Neuroscience, Psychology and Behavioral Economics. Springer, Berlin, Heidelberg, 145-165.

[3]  Zheng HM, Zhu LQ. (2013). Neural mechanism of proposer's decision-making in the ultimatum and dictator games. Neural  Regeneration Research, 8(4):357-362.
[4]  Zheng, H., Wang, X.T., Zhu, L. (2010). Framing effects: Behavioral dynamics and neural basis. Neuropsychologia, 48 (11), 3198-3204.

Project and funds

[1]  Neural basis of ecological basis received $10,100 from Ministry of Education, China in Jan 2012.
[2]  Proposer's fair behavior in economic games received $5000 from the Fundamental Research Funds for the Central Universities, China in 2011.