Education background:

In 2014, he graduated from Southwest Jiaotong University with a doctor's degree in management

He graduated from Tsinghua University in 2003 with a master's degree in management

In 1997, he graduated from Southwest Jiaotong University with a bachelor's degree in management

Social activities and part time jobs:

Member of Sichuan Marketing Association.

Since working in the school of economics and management of Southwest Jiaotong University, I have always been interested in the internal relationship between consumers' online behavior and consumers' purchase behavior in the era of big data. Related research has also been carried out around this, guiding more than 100 undergraduate thesis and more than 10 SRTP projects, which has been fully affirmed by colleagues and students.

He has published more than 10 related academic papers in management world and other journals, participated in the compilation and publication of a school level planning textbook, and wrote MBA cases, which were incorporated into the national management case database.