Song Jing
Associate Professor
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Supervisor of Master's Candidates
- Master Tutor
- Education Level:PhD graduate
- Degree:Doctor of management
- Professional Title:Associate Professor
- Alma Mater:北京大学（Peking University）
- Supervisor of Master's Candidates
- School/Department:经济管理学院
- Discipline:The Enterprise Management
Contact Information
- OfficePhone：
- PostalAddress：
- Research
Research Field
Innovation performance
Firm internationalization
Marketing strategy
Business-to-business marketing
Middle class consumers in emerging markets
Paper Publications
MORE+
- How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness[J].Journal of Retailing and Consumer Services,89
- Customer Mindsets and Value Co-Creation with Humanoid Retail Service Robots[J].The Service Industries Journal
- The impact of independent directors and ESG performance on eco-innovation: Evidence from Chinese listed companies[J].International Journal of Business Governance and Ethics
- Global Account Management: Knowledge Resources and Capabilities for Relationship Management,Linda Hui Shi,Kristen Martina Brandl,Jing Song,Shaoming Zou[J].International Business Review
- Affective contagion effects in cross-cultural mobile marketing: Evaluative conditioning experiments with foreign users,Joaquin Estrader,Jing Song,Xinrui Li.Journal of Global Marketing,2024,37(2):79-98
Patents
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Published Books
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Research Projects
- The Impact of Digital transformation of Sichuan Enterprises on Firm-level ESG Performance: Against the Backdrop of “Chinese Modernization”
- Research on the Mechanisms of Digital Transformation Empowering Innovation Ambidexterity of Sichuan Enterprises
- From Expanding Middle Class to Expanding Consumption－A Study on the Measurement, Social Structure and Consumption of the Emerging Middle Class in China during the Transitional Period
- Entrepreneurship and Nontraditional Corporate Internationalization