leishaohui
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- Gender:Male
- Date of Employment:2025-07-03
- Education Level:PhD graduate
- Degree:Doctor of management
- Business Address:九里校区零号楼0551
- Status:在岗
- Alma Mater:中山大学
- School/Department:经济管理学院
Contact Information
- ZipCode：
- PostalAddress：
- Email：
- Paper Publications
Lei, S., Wang, X., Peng, L., & Guo, Y. * (2021). “I” seek differentiation and “we” seek assimilation: the impact of self-expressive customization on consumers’ willingness to pay a premium. Journal of Product & Brand Management, 30(5), 691-706.
- Translation or Not:no
- Included Journals:SSCI