leishaohui
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- Gender:Male
- Date of Employment:2025-07-03
- Education Level:PhD graduate
- Degree:Doctor of management
- Business Address:九里校区零号楼0551
- Status:在岗
- Alma Mater:中山大学
- School/Department:经济管理学院
Contact Information
- ZipCode：
- PostalAddress：
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- Paper Publications
“I” seek differentiation and “we” seek assimilation: the impact of self-expressive customization on consumers’ willingness to pay a premium
- Journal:Journal of Product & Brand Management
- First Author:leishaohui
- Volume:30
- Issue:5
- Page Number:691-706
- Translation or Not:no
- Date of Publication:2021-07-23
- Included Journals:SSCI