jiangyushi
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Research Field
Marketing; Advertising; Consumer Behavior
Paper Publications
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[1]
The impacts of institutional quality and business environment on Chinese foreign direct investment flow to African countries.Economic Research- Ekonomska Istra?ivanja,2020
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[2]
Psychological Predictors of Facebook Use: A Literature Review.International Journal of Management, Economics and Social Sciences,2020
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[3]
Do CSR activities increase organizational citizenship behavior among employees? Mediating role of affective commitment and job satisfaction.Corporate Social Responsibility and Environmental Management,2020
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[4]
Financial development and trade in services: Perspective from emerging markets of Asia, South and Central America and Africa.International Journal of Finance and Economics,2021
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[5]
Threshold non-linear relationship between globalization, renewable energy consumption, and environmental degradation: evidence from smooth transition models.Environmental Science and Pollution Research
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[6]
Threshold non-linear relationship between globalization, renewable energy consumption, and environmental degradation: evidence from smooth transition models.Environmental Science and Pollution Research
Patents
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Published Books
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Research Projects
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[1]
Research on the influence of advertising interface characteristics of downstream media on consumers' attention in the cloud era: Based on the perspective of cognitive neural network
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[2]
Baijiu advertising design and innovation research: Based on eye movement experiment method
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[3]
Research on Sichuan regional economic innovation driven development strategy based on economic growth efficiency measurement
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[4]
Research on the influence of online advertising interface characteristics on consumer attention: cognitive neural perspective
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[5]
Research on comprehensive learning model of accurate communication of online directional advertising under the background of big data