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Paper Publications
Direct or agency? Manufacturer encroachment under platform’s data-driven marketing
Journal:Electronic Commerce Research and Applications
Translation or Not:no
Zhenzhong Guan
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Education Level:PhD graduate
Degree:Doctor of management
Status:在岗
School/Department:经济管理学院
Business Address:西南交通大学信息楼0501