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Paper Publications

[10].    Wang Hua, Guan Zhenzhong, Dong Dayong, Zhao Na. Optimal pricing strategy with disappointment-aversion and elation-seeking consumers: Compared to price commitment[J]. International Transactions in Operational Research,2021(28): 2810-2840

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Zhenzhong Guan

Professor

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

Education Level:PhD graduate Degree:Doctor of management School/Department:经济管理学院 Business Address:西南交通大学信息楼0501