fanting
Lecturer (higher education)
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- Business Address:Jiuli Campus 0531
- Professional Title:Lecturer (higher education)
- School/Department:School of Economics and Management
- Discipline:Industrial and Commercial Management
Contact Information
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- Research
Paper Publications
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- The Effect of Background Design on Customers’ Attention to the Print Ads—From the Sichuan Liquor Eye Movement Experiment Proof,Yushi Jiang,Ting Fan.International Conference of Asian Marketing Association,2014
- The Effect of Background Design on Customers’ Attention to the Print Ads—— From the Liquor Eye Movement Experiment Proof,Yushi Jiang,Ting Fan,Shuang Yang.Journal of Marketing Science,2014,10(2):113-119
- Perception Comparison of Brand Equity in Sino-British Consumer Cultures,Ting Fan,Jian Shi.Business Research,2013(3):73-75
- Re-examining the Influence of Product-Harm Crisis on Brand,Ting Fan,Naiyi Ye.Journal of Southwest Jiaotong University (Social Science),2015,16(2):99-106
- The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation,Ting Fan,Samart Powpaka,Bo Pu,Liaogang Hao.Sustainability,2019,11(1233):1-20
Published Books
Research Projects
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- Research on Privacy Saliency and Persuasive Effect Mechanism of Precision Advertising in the Context of Big Data
- Product-harm Crisis’ Effect upon Company Brand Equity
- Domestic Sales of Household Air Conditioners Big Data Keyword Sorting Project
- Research on Comprehensive Learning Model of Accurate Communication of Online Targeted Advertising under the Background of Big Data
- A Cross-cultural Study on Consumers' Intertemporal Payment Behavior: A Case Study of China and Pakistan