fanting
Lecturer (higher education)
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- Business Address:Jiuli Campus 0531
- Professional Title:Lecturer (higher education)
- School/Department:School of Economics and Management
- Discipline:Industrial and Commercial Management
Contact Information
- PostalAddress：
- Email：
- Paper Publications
Differences and Similarities of Managing Customer-Based Brand Equity in Europe and China—An In-depth Comparative Case Study on Starbucks
- Indexed by:英国约克大学学位论文
- Translation or Not:no
- Date of Publication:2010-09-19