博士生导师
硕士生导师
个人信息Personal Information
教师英文名称：GENG Wei
学历：博士研究生毕业
学位：工学博士学位
毕业院校：清华大学
学科：企业管理. 管理科学与工程
所在单位：经济管理学院
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Strategic market entry and innovation for asymmetric 3C electronics firms in complementary markets
DOI码：10.1016/j.eswa.2026.131828
发表刊物：Expert Systems with Applications
摘要：This paper examines the optimal market entry strategies and innovation level decisions of asymmetric technology firms in the 3C Electronics industry as they consider expansion into complementary markets. We develop a Stackelberg game-theoretic model that explicitly incorporates product quality differentiation, technological spillovers, innovation costs, and market entry costs across two interrelated markets. Our analysis reveals several key findings. First, market entry generates positive spillover effects on prices, demand, and profits, accompanied by a free-rider effect. Notably, the low-tech firm can surpass the high-tech firm in market share only if the latter does not enter and complementary market demand is sufficiently high. Second, while higher innovation cost coefficients and market entry costs generally discourage entry, the optimal innovation level is not always maximal and also depends on the competitor’s entry decision. Specifically, when both firms enter, competition stimulates innovation, whereas single entry leads to a lower innovation level. Third, when both innovation cost coefficient and entry costs are low or high, firms’ preferences align–either both enter or neither enters; at moderate cost levels, preferences diverge, and the optimal strategy is for neither firm to enter. Extensions with asymmetric innovation costs confirm the robustness of these results. These results provide theoretical guidance for strategic decision-making on market entry and innovation in competitive, technology-driven environments.
合写作者：Victor Shi
第一作者：Siying Nie
论文类型：SCI
通讯作者：Wei Geng
论文编号：131828
学科门类：管理学
文献类型：J
卷号：317
是否译文：否
收录刊物：SCI
发布期刊链接：https://www.sciencedirect.com/science/article/pii/S0957417426007414