博士生导师
硕士生导师
个人信息Personal Information
教师英文名称：GENG Wei
学历：博士研究生毕业
学位：工学博士学位
毕业院校：清华大学
学科：企业管理. 管理科学与工程
所在单位：经济管理学院
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When should suppliers introduce a live-stream channel: The role of limited supply capacity
DOI码：10.1016/j.tre.2025.104175
发表刊物：Transportation Research Part E
摘要：The growth of e-commerce has driven numerous suppliers to adopt live-stream channels. However, most studies fail to account for capacity limitations in supply chains. This study examines a supplier with limited capacity collaborating with a streamer to conduct live-stream sales. Using a game-theoretical approach, we analyze how capacity constraints affect a supplier's decision to introduce live streaming through either direct or reselling channels. Our analysis reveals that a supplier is more likely to adopt a live-stream channel when the commission rate and consumers' additional costs associated with the live-stream channel are relatively low, provided capacity is not severely limited. Interestingly, even with a reselling channel, a supplier may benefit from a live-stream channel when consumer costs are relatively high. Moreover, a supplier with moderate capacity can sustain a live-stream channel at higher consumer costs than a supplier with low capacity. The study also reveals that the introduction of a live-stream channel always increases consumer surplus but does not consistently improve social welfare unless capacity is relatively abundant. Suppliers using direct channels require greater capacity to enhance social welfare than those using reselling channels. Furthermore, these results are robust across various extensions of the model.
合写作者：Chun-lai Shi,Wei Geng
第一作者：Shuai Xiang
论文类型：SCI
通讯作者：Qin Zhou
学科门类：管理学
文献类型：J
卷号：199
期号：104175
页面范围：1-21
是否译文：否
发表时间：2025-05-06
收录刊物：SCI、SSCI
发布期刊链接：https://www.sciencedirect.com/science/article/pii/S1366554525002169