Faculty Profile

Lu(Monroe)Meng, Professor of the School of Economics and Management at Southwest Jiaotong University, doctoral supervisor, and long-term associate researcher, whose research focuses on visual marketing and tourism marketing. He has published in the Journal of Consumer Research (UTD 24, FT 50), Journal of Business Ethics (FT 50), Tourism Management (ABS 4), Annals of Tourism Research (ABS 4), Journal of Advertising (ABS 3), Marketing Letters (ABS 3), Journal of Business Research(ABS 3), Psychology & Marketing(ABS 3), International Journal of Hospitality Management(ABS 3), International Journal of Contemporary Hospitality Management(ABS 3) , Internet Research(ABS 3), and Information & Management(ABS 3). And in Chinese journals: Psychological Bulletin, Psychological Science, Advances in Psychological Science, Nankai Management Review, Management Review, Management Science, Journal of Management Engineering, Economic Management, Journal of Marketing Science, Foreign Economics and Management, Library and Information Work, etc. More than 40 papers have been accepted and published in Chinese and English journals. In addition, several working papers have been invited to be revised and resubmitted in UTD 24 journals Journal of Consumer Research and Journal of Marketing Research. He has presided over a National Natural Science Foundation of China Youth Project and a National Social Science Foundation of China Post-Doctoral Funding Project.

Representative research directions:

(1). Visual advertising research

1. Ce Liang, Lu Meng*, Shen Duan, Dai Yao, Yuwei Jiang. Let me show you what your tips can do! . Journal of Consumer Research (Conditional accept, ABS 4*, UTD 24)

2.Lu Meng, Shen Duan, Yiran Zhang, Ce Liang. The Impact of Visual Perspectives in Advertisements on Near-expiry Food Consumption, Journal of Business Ethics (Accept, FT 50)

3.Lu Meng, Shen Duan , Sining Kou, Kevin lu. You need a good conversation topic: how the human image in advertisements influences experiential purchases. Journal of Advertising, 2025,11-18. (SSCI, JCR-Q1, ABS 3)

4.Lu Meng, Qi wu, Shen Duan, Yijie Wang. Impact of virtual influencers on different types of disease detection. Journal of Advertising, 2025, 11-18.(SSCI, JCR-Q1, ABS 3)

5.Lu Meng, Sining Kou, Shen Duan, Yushi Jiang, and Kevin Lü. “How a blurry background in product presentation influences product size perception.” Psychology & Marketing 39, 2022, : 1633-1645. (SSCI, JCR-Q1ABS 3)

6. Lu Meng, Tianhui Fu, Shen Duan, Yijie Wang. The Overlapping Effect: Impact of Product Display on Price–Quality Judgments. Marketing Letters., 2024: 1-22. (SSCI, JCR-Q2 ABS 3)

(2). Short videos and influencers

1.Lu Meng, Yongyue Bie, Mengya Yang, Yijie Wang. Watching it makes me need to get stronger: The effect of virtual influencer on consumer self-improvement products preference. Journal of Business Research ,2024, 178, 114654. (SSCI, JCR-Q1ABS3)

2.Lu Meng, Shen duan , Sining Kou, Yongyue Bie. The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874. (SSCI, JCR-Q1ABS3)

(3). Tourism Marketing

1.Lu Meng, Tongmao Li, Xiaolin Shi. Double-sided messages improve the acceptance of ai chatbots.Annals of Tourism Research, 2023, 102: 103644.(SSCI, JCR-Q1 ABS4)

2.Lu Meng, Chenya Ma, Ziling Zhang, Wangshuai Wang. To See Nature or Culture: How Temporal Landmarks Affect Tourism Destination Preference. Tourism Management, 2024, 105, 104974 (SSCI, JCR-Q1ABS4)

3.Lu Meng, Yongyue Bie, Mengya Yang, Yijie Wang. Influence of human versus virtual influencer: The roles of destination type and cognitive processes. Tourism Management, 2024, 106, 104978. (SSCI, JCR-Q1 ABS4)

4.Lu Meng, Jiuqi Chen, Yijie Wang. Be Immune: Effect of Customer Inoculation on AI Service Failure. International Journal of Contemporary Hospitality Management, 2024, 11-18. (SSCI, JCR-Q1, ABS 3)

5. Yingyan Liu, Lu Meng* Is workplace involution effective? A study on the impact mechanism of differential leadership on the in-role performance of frontline service employees in the hotel industry. International Journal of Hospitality Management, 2024, 122, 103870. (SSCI, JCR-Q1, ABS 3)