menglu
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Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
- Doctoral Supervisor
- Master Tutor
- Education Level:PhD graduate
- Degree:Doctor of management
- Business Address:0551
- Alma Mater:Renmin University of China
- Supervisor of Doctorate Candidates
- Supervisor of Master's Candidates
- School/Department:Southwest Jiaotong University
- Discipline:Industrial and Commercial Management
Contact Information
- PostalAddress：
- Telephone：
- Email：
- Paper Publications
Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)
- Translation or Not:no