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孟陆
经济管理学院
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Lu Meng, Shen duan , Sining Kou, Yongyue Bie.The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Intention: Evidence from TikTok. Journal of Business Research, 2024, 183, 114874.（SSCI, JCR-Q1ABS3)
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Sining Kou, Shen duan , Lu meng*, The Impact of Visual Perspectives in Advertisements on Access-Based Consumption.Psychology & Marketing, 2024, 41 (4), 958-971（SSCI, JCR-Q1 ABS3)
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Wangshuai Wang, Lu Meng* Keeping Distance! How Infectious Disease Threat Lowers Consumers’ Attitu de Toward Densely Displayed Products. Psychology & Marketing , 2024, 43 (6), 981-991.（SSCI, JCR-Q1, ABS 3)
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Jiangang Du, Xiaoqin Wang, Lu Meng*.The busier,the better?The effect ofa busy mindset onthe preference for self- improvement products". Psychology & Marketing（SSCI, JCR-Q1, ABS 3), forthcoming.
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Lu Meng, Qi wu, Impact of virtual influencers on different types of disease detection. Journal of Advertising (SSCI, JCR-Q1, ABS 3), forthcoming.
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Lu Meng,Yingzhu Yao, Xiaoqin Wang. How Life-RoleTransition cue Advertising Shape Consume!Preferences for Self-lmprovement Products. Journal of Advertising Research(SSCI, JCR-Q2, ABS 3), forthcoming.
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Yingyan Liu, Lu Meng* Is workplace involution effective? A study on the impact mechanism of differential leadership on the in-role performance of frontline service employees in the hotel industry. International Journal of Hospitality Management, 2024, 122, 103870.（SSCI, JCR-Q1, ABS 3)
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Lu Meng, Jiuqi Chen, Yijie Wang. Be Immune: Effect of Customer Inoculation on AI Service Failure.International Journal of Contemporary Hospitality Management（SSCI, JCR-Q1, ABS 3), forthcoming.
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孟陆,刘凤军,陈斯允,段珅.我可以唤起你吗——不同类型直播网红信息源特性对消费者购买意愿的影响机制研究.南开管理评论,2020,23(01):131-143.（人大复印期刊全文转载，知网高被引论文：758，下载43708次）
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孟陆,刘凤军,段珅,陈欣, 李同茂. 共享员工事件强度对公民行为的影响——基于企业社会责任感知的视角.南开管理评论. 2023, (04),212-224.
