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销售促进影响消费者购买决策和品牌权益的作用机制及边界条件

Note: 国家自然科学基金青年科学基金项目

Project Number: 71002063

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网络环境下服务参与者行为和服务策略研究
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旅游促销中的“执照效应”：理论与实证研究

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