GENG Lihui Associate Professor

Supervisor of Master's Candidates

  

  • Education Level: PhD graduate

  • Degree: Doctor of management

  • Business Address: School of Economics and Management Southwest Jiaotong University

  • Professional Title: Associate Professor

  • Alma Mater: Southwest Jiaotong University

  • Supervisor of Master's Candidates

  • School/Department: School of Economics and Management

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    Language： 中文

    Paper Publications

    耿黎辉,. 在不同消费经历中消费情绪对品牌忠诚的影响机制分析，营销科学学报，2014，10（1）：35-51.

    Journal:营销科学学报

    First Author:耿黎辉,贾建民

    Discipline:Management Science

    First-Level Discipline:Industrial and Commercial Management

    Volume:10

    Issue:1

    Page Number:35-51

    Translation or Not:no

    Date of Publication:2014-03-05

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