GENG Lihui Associate Professor

Supervisor of Master's Candidates

  

  • Education Level: PhD graduate

  • Degree: Doctor of management

  • Business Address: School of Economics and Management Southwest Jiaotong University

  • Professional Title: Associate Professor

  • Alma Mater: Southwest Jiaotong University

  • Supervisor of Master's Candidates

  • School/Department: School of Economics and Management

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    Language： 中文

    Paper Publications

    To Pursue Personality or Conformity: A Study on the Impact of Face View on Consumers’ Need for Uniqueness

    Journal:Psychology & Marketing

    First Author:Geng, Lihui, Yawen Yang & Yong Xu

    Discipline:Management Science

    First-Level Discipline:Industrial and Commercial Management

    Volume:36

    Issue:3

    Page Number:188-197

    Translation or Not:no

    Date of Publication:2019-02-01

    Included Journals:SSCI

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