GENG Lihui Associate Professor

Supervisor of Master's Candidates

  

  • Education Level: PhD graduate

  • Degree: Doctor of management

  • Business Address: School of Economics and Management Southwest Jiaotong University

  • Professional Title: Associate Professor

  • Alma Mater: Southwest Jiaotong University

  • Supervisor of Master's Candidates

  • School/Department: School of Economics and Management

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    Language： 中文

    Paper Publications

    An Empirical Study on the Relationship between Consumption Emotions and Brand Loyalty

    Journal:Chinese Journal of Communication

    First Author:Geng, Lihui & Xiaoli Li

    Discipline:Management Science

    First-Level Discipline:Engineering Management

    Volume:11

    Issue:3

    Page Number:267-288

    Translation or Not:no

    Date of Publication:2018-12-01

    Included Journals:SSCI

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