Does advertising really work?: The direct stimulating and attention-grabbing effects of advertising on investor behavior
发表刊物:International Journal of Accounting and Information Management
合写作者:Yan Yu
第一作者:Keke Wu
论文类型:ABS2
通讯作者:Dayong Dong
学科门类:经济学
一级学科:应用经济学
卷号:28
期号:3
页面范围:497-515
是否译文:否
发表时间:2020-03-31