Professor

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

Personal Information

  • Education Level: PhD graduate
  • Degree: Doctor of management
  • School/Department: 经济管理学院
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    Home > Research > Paper Publications

    Does advertising really work?: The direct stimulating and attention-grabbing effects of advertising on investor behavior

    Journal:International Journal of Accounting and Information Management
     Co-author:Yan Yu
     First Author:Keke Wu
     Indexed by:ABS２
     Correspondence Author:Dayong Dong
     Discipline:Economics
     First-Level Discipline:Applied Economics
     Volume:28
     Issue:3
     Page Number:497-515
     Translation or Not:no
     Date of Publication:2020-03-31

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