How Persuasion and Moral Reactions Affect Negative Word-of-Mouth and Hatred Towards Firms in Social Media Firestorms
Journal:In Proceedings of the DIGIT 2022 Pre-ICIS Workshop
Co-author:Chan, T. K., Su, W. T., Pan, M., Wei, G. G., & Sun, K.
Translation or Not:no
Date of Publication:2022-11-12
The Last Update Time : ..